Making Citadele the no. 1 bank in the Baltics 

Client: Citadele Bank

The banks in the Baltics have a bad renomé among the people so Citadele needed to change their image in order to achieve their goal of becoming the no. 1 bank in the Baltics. We came up with a strong visual identity that uses real latvian people and the concept of "More Opportunities" that emphasizes the possibilites Citadele can give you.

My role was leading art director in creating the visual expression and creative concept.