Connecting Trollbeads with their audience

Client: Trollbeads

Danish jewellery brand Trollbeads wanted a new concept that would connect with their audience based on the personal reasons people have when buying jewellery. We came up with the concept "Every story has a bead". A concept that can embody whatever feeling, thought or reason you have for buying a certain piece of Trollbeads. The concept was born with the autumn / winter collection in 2016. 

My role was leading concept development and art direction. Trollbeads is still using this concept.