Don't bike'n'phone at the same time

Client: Rådet for sikker trafik / Young Creative Circle Awards

For the 2018 Young Creative Circle Awards the subject was the biking youth and their phone habits. A lot of accidents happens because people use their phones while biking. The number one thing people use their phone for is listening to music so we decided to make that the core of our executions. When you are young you are fearless and scare campaigns often miss their marks - so we decided to put a funny angle to it. 

My role: Creative concept and execution

We also did a quick digital idea.