Client: Mellemfolkeligt Samvirke (ActionAid!)

The big Christmas betrayal.

Christmas is the hardest time for poor families. In Denmark an estimated number of 64.500 kids is living in poverty. We call it a betrayal, a failure and it is a political problem. Therefore we created a campaign around this theme for Mellemfolkeligt Samvirke, which featured online and offline activities in the end leading up to a huge political march.