Client: Sundhedsministeriet (Ministry of Health)

Reducing the usage of antibiotics among elderly women.

Every year a nationwide campaign is run by the Ministry of Health to lower the usage of antibiotics. In 2019 the target group was elderly women and the theme was UTIs. We used real danish women as ambassadors for the campaign. This was highly succesful. Furthermore we gave the graphical elements that runs across all campaigns a design update making it more clean and strong.